XMPie

XMPie was founded with a vision to integrate the world of print and electronic media and make it easier for customers to create and produce personalised communications. With XMPie solutions, effective personalised communication becomes not only a high response rate proposition, but also a cost-effective business strategy with attractive ROI.

XMPie provides powerful, variable data publishing software that unites customer databases and creative content to help print service providers, marketing service firms, and small-to-medium sized businesses and enterprises, leverage customer data and create personalised, multiphase campaigns that use today's communication vehicles including print, web, e-mail, and mobile. XMPie is the only company offering such an extensive, and integrated product line to the dynamic publishing community. All XMPie products share underlying technologies, allowing a seamless collaboration and migration path as your needs grow.

Some of the XMPie range:

XMPie Desktop VDP Solutions

If you're beginning to think about personalised printing, but don’t know how to start, an easy-to-use desktop product may be for you. XMPie uDirect software provides easy entry into the world of VDP. With uDirect, any Adobe® InDesign Creative Suite user can produce powerfully-personalised, visually-rich one-to-one communications that get each individual’s attention and drive significantly higher response rates to direct marketing programs with one of XMPie’s easy-to-use desktop editions: uDirect Classic, uDirect Studio and uDirect Premier.

The uDirect plug-in´s seamless integration within the design environment lets you exploit Adobe InDesign´s full creative capabilities for both PC and Mac platforms. Put variable text on a curve, display or hide layers, add drop shadows and transparent effects. Utilise copy fitting or autoflow for differing variable story lengths. Immediately see WYSIWYG previews at any stage in the design process.

Why limit personalisation to just a name? Increase the relevancy of your documents by personalising the combination of visuals too. For example, change the colour schemes to appeal to a different locale, change type styles per age group, show a picture of a the specific product model each customer purchased or display special offers only to credit card holders. The possibilities are unlimited. Cross Media Samples

Powerful Server-based VDP and Cross Media Publishing Solutions

If your busy shop requires increased VDP production power or you are looking to implement cross-media capabilities, you will require a more robust solution, leveraging the power of a server. XMPie’s PersonalEffect™ editions offer variable data, cross-media, Web-to-print and marketing analytics capabilities to create, deliver and track highly-effective, one-to-one marketing campaigns spanning print, e-mail, Web and mobile.

PersonalEffect also allows your data experts, designers and production specialists to work within their own disciplines on specific tasks, automatically combining the results into a cohesive one-to-one communication piece with minimal workflow constraints. PersonalEffect is availabe in either single-server (Solo), or multiple-server configurations (Cluster).

PersonalEffect Solo configurations are perfect for small-to-medium sized businesses, print providers and marketing services providers that are starting out with variable data or cross media or have low-to-medium volumes of one-to-one jobs.
PersonalEffect Cluster configurations enable fail-safe operations and address the stringent requirements of enterprise-class processing needs of even the most complex installations.

Modules available or included for certain configurations and editons are:

* uImage® for image and graphics personalisation
* uChart for dynamic charts and graphs
* uStore® for e-commerce-enabled marketing portals
* uProduce™ Marketing Console for analysis and management of one-to-one marketing campaigns